Our Story

Seedling Melon was born out of a vision for ethical beauty and a commitment to human rights. Conceived by Shyma Mousa, the brand emerged from her personal struggle to find a cosmetics company in Jerusalem that genuinely respected human rights before claiming their products were cruelty-free, nor online stores. Frustrated by the lack of such options, Shyma embarked on a mission to create a cosmetics and skincare line that not only upheld the principles of cruelty-free practices but also stood firmly against persecution and oppression. Seedling Melon is now more than just a brand; it is a symbol of support for free people worldwide. Our commitment extends beyond beauty, advocating for the rights of every individual. With a straightforward approach, our products boast cruelty-free formulations, using vegan ingredients that embody simplicity without compromising on quality. Seedling Melon invites you to embrace a beauty regimen that reflects not only your external radiance but also your dedication to a world where every being is treated with dignity and respect.